Preshow teaser
In the build up to the live fashion show, we focused on the set designed by Sterling Ruby that was hanging from the ceiling. At the start of the show all camera’s snapped into place redirected to the catwalk. 








Fashion show video
In contrast to a regular fashion show video we decided to focus on the faces of the protaganists in order to tell a story between them. Referencing the themes set by Raf Simons of American culture and film.









Flagship store 
Documenting the Calvin Klein flagship store designed by Sterling Ruby in a more artful, abstract way for social media.




Madison Ave. Flagship store shot by Lonneke van der Palen.



Credits
Creative Direction by Philip Schuette
Art direction by Frédérique Albert-Bordenave, Mark Prendergast, Marc Vermeeren
Made at Random Studio




Mark