MARC VERMEEREN

Creative/Art Direction



CALVIN KLEIN SPRING 18 205W39NYC RTW FASHION SHOW

Part of the team documenting everything around the Spring 18 Fashion show under the helm of Raf Simons. My role included concepting and art direction for the digital live player, socials and fashion show film.  










In the build up to the live fashion show, we focused on the set designed by artist Sterling Ruby that was hanging from the ceiling. At the start of the show all camera’s snapped into place redirected to the catwalk. 








In contrast to a regular fashion show video we decided to focus on the faces of the protaganists in order to tell a story between them. Referencing the themes set by Raf Simons of American culture and film.










Documenting the Calvin Klein flagship store designed by Sterling Ruby in an artful, abstract way for social media.





Madison Ave. Flagship store shot by Lonneke van der Palen.





Credits
Creative Direction by Philip Schuette
Art direction by Frédérique Albert-Bordenave, Mark Prendergast, Marc Vermeeren
Made at Random Studio


Mark