Strategic design, art and creative direction Amsterdam, The Netherlands
︎Currently
Working independently as a creative and strategic partner for brands, agencies and founders across fashion, culture and technology.
︎Previously
Led the in-house brand studio at WeTransfer as Creative Director, bridging marketing, product and leadership across global campaigns, brand initiatives and WePresent.
Worked closely with Raf Simons and PVH, designing across spatial and digital platforms at Random Studio.
Helped establish Monks in North America, contributing to its global growth through award-winning digital work for brands like Adidas, Ray-Ban and Google.
︎Recent work
As Creative Director at WeTransfer I’ve worked across a range of projects. From the 2024 brand campaign
Move it like a Pro
WePresent
Robin de Puy
Olafur Eliasson
Together with Daniel Sumarna, I ideated and directed a series of campaigns for Valextra in Milan. Spanning
Salone del Mobile
kindergarten
city
I also helped name, position, and articulate the mission of the non-profit
APOSSIBLE
projects
︎Information
How I work
As a studio
Working as an independent studio with a strong network of designers, writers and creatives for project-based collaborations.
In-house
Bringing experienced creative leadership directly into your team to drive projects with hands-on involvement.
As a consultant
I also often work as a consultant taking on a more advisory role across creative strategy and setting up and running creative teams.
Working as an independent studio with a strong network of designers, writers and creatives for project-based collaborations.
In-house
Bringing experienced creative leadership directly into your team to drive projects with hands-on involvement.
As a consultant
I also often work as a consultant taking on a more advisory role across creative strategy and setting up and running creative teams.
Services
Creative direction
Brand identity
Art direction
Shoot direction
UX/UI design
Packaging
Editorial design
Studio management
Design operations
Business development
Brand consultancy
Talent partnerships
Brand identity
Art direction
Shoot direction
UX/UI design
Packaging
Editorial design
Studio management
Design operations
Business development
Brand consultancy
Talent partnerships
︎Contact
I am excited to work with brands, agencies, founders or other entities on projects big and small, embracing the challenge of reinventing myself and the boundaries of the projects I work on.
Email / IG / LinkedIn