Amsterdam, The Netherlands
Within my practice I apply ‘creative thinking’ in the form of strategy, design and creative direction for projects oscillating between monetized realities and humanized alternatives.
I’m supporting the creative studio by collaborating with different stakeholders in the company, managing a design team and guiding our creative brand efforts.
And I’m co-founder of DA, a mutual creative practice for those who seek any amount of impact on the world around us.
Co-wrote an essay called: “More Public Relations” for their new issue featuring amongst others Jenny Holzer, Piet Oudolf and Amnesty International.
Named, position and articulated a new non-profit that bridges psychology, innovation, and art to discover how technology can better support creativity and human fulfillment.
Initiated a prototype for collective futures. A physical space in Amsterdam that functions as shared resource, open for members to make full democratic use of.
I worked in the design and advertising industry for over 15 years, in various positions at companies such as Random Studio, MediaMonks and Droga5 and as an independent creative director and designer. During this time I’ve worked with A24 Films, adidas, Coinbase, Airbnb, Raf Simons, Calvin Klein and SPACE10 amongst others.
In a world that's constantly changing at an ever increasingly rapid pace, I have always aimed to produce work that has a place within the contemporary 'mood'. Whether it's with brands, agencies, musicians, fashion designers, innovation labs, or other entities — I embrace the challenge of reinventing myself or the bounderies of the projects I work on to resonate with the current time.
I am open to collaborate on design, creative, and strategic challenges*. Feel free to reach out for any such opportunities.
*Especially if it’s within the fields of: sustainable technology, economy, fashion, gaming or with grassroots organisations.
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