Strategic design, art and creative direction. From ideation to launch I bridge stakeholders, talent and craft.
EXTENDED PORTFOLIO 2024
WeTransfer — Robin de PuyCreative DirectionFor WeTransfer’s editorial arts platform WePresent we commissioned Robin de Puy to finish her project AMERICAN and created an accompanying web experience and OOH.
WeTransfer — New RulesCreative DirectionFor our editorial arts platform WePresent we curated and created a series of magazines discussing the state of the creative field starting with photography
WePresent — 2024 redesign Creative DirectionWe wanted to bring WeTransfer and WePresent closer together, we commissioned Molly studios to redesign the platforms experience and redesigned the logo internally.
WeTransfer — Move It like a ProCreative DirectionWeTransfer’s 2024 brand campaign showcasing what it means to be a ‘Pro’ featuring Jessica Walsh, Quinn Wilson, Joshua Kissi and Gabriel Moses.
Valextra — The Rhythm of Valextra IdeationDirectionA kinetic installation by artist duo ISABEL+HELEN together with Daniel Sumarna
Valextra — Handcrafted Animals IdeationShoot DirectionHandcrafted animals based on drawings from kids from Puntino Colorato Kindergarten, shot by Florent Tanet together with Daniel Sumarna
Valextra — Follow the BagIdeation + Shoot Direction
Capturing the moment embracing the unexpected, directed by FAM, styled by Lune Kuipers, together with Daniel Sumarna
Capturing the moment embracing the unexpected, directed by FAM, styled by Lune Kuipers, together with Daniel Sumarna
Valextra — The Sum Of Its Parts Ideation
Campaign on craftsmanship highlighting all the details that makes the brand, scanned by artist Katerina Jebb together with Daniel Sumarna
UNCUT GEMS — MerchandiseIdeation
Merchandise and marketing ideas for A24, designed by Actual Source
Merchandise and marketing ideas for A24, designed by Actual Source
Calvin Klein 205w39nyc — Fashion Show VideoIdeationArt Direction
Reimagining the fashion show video format with Random Studio
Reimagining the fashion show video format with Random Studio
Raf SimonsArt Direction
On-going collaborating from digital to fashion show documentation with Random Studio
On-going collaborating from digital to fashion show documentation with Random Studio
UPSAMMY — RecordDesign DirectionAlbum and marketing design and direction for two UPSAMMY records
DEKMANTEL AFTERCARECreative Direction
Digital experience showcasing the festival
Digital experience showcasing the festival
EXTENDED PROFILE
➀ Past
In 2007 I started my career at Achtung!, where I contributed to award-winning websites in the Flash era as a designer, after which I moved to New York City to join Firstborn. Working as one of the first designers out of the NYC and LA office I helped MediaMonks expand their global office network in North America, from 2012 to 2016. Advancing to more senior design roles over time working for Adidas, Ray-Ban, and Google among others.
Acting on my ambition to work in fashion with more nimble teams and directly with talent I joined Random Studio. There, I worked for Raf Simons' iconic label and helped translate his vision across multiple touch-points for his tenure at CALVIN KLEIN and collaborations with Fred Perry. Here I also led the design of a product we developed for PVH, a digital showroom that streamlines the B2B buying process and reduces sample waste. Which after the initial setup by our team, turned into startup HATCH, now Stitch.
In 2018 I decided to work independently to broaden my skills and establish new relationships within different fields. This led me to work with ad agencies like Droga5/Accenture Song as creative director, doing creative consultancy and ideation for Ferdinando Verderi Studio, A24 and Mythology for clients like PRADA, crime thriller Uncut Gems, Louis Vuitton, Lady Gaga’s Haus Labs and Coinbase. Further expanding and questioning my role as designer I also started working within the fields of business consultancy and design research through Carla Camilla Hjort, doing research and consultancy projects for IKEA’s future living lab SPACE10, re-evaluating funding practices for design and architecture foundation re:arc institute, and re-envisioning the cooperative supermarket model for ICA, blending the rich history of cooperatives with current technology.
Because I of my love for design and to keep myself hands on and being able to show the teams I work with I’m not just an ‘idea guy’ only I continue to take on design projects as well, working with music festival and record label Dekmantel, architecture and digital culture museum Het Nieuwe Instituut, renowned auction house Sotheby’s and ‘made in Italy’ cycle clothing label Q36.5.
Acting on my ambition to work in fashion with more nimble teams and directly with talent I joined Random Studio. There, I worked for Raf Simons' iconic label and helped translate his vision across multiple touch-points for his tenure at CALVIN KLEIN and collaborations with Fred Perry. Here I also led the design of a product we developed for PVH, a digital showroom that streamlines the B2B buying process and reduces sample waste. Which after the initial setup by our team, turned into startup HATCH, now Stitch.
In 2018 I decided to work independently to broaden my skills and establish new relationships within different fields. This led me to work with ad agencies like Droga5/Accenture Song as creative director, doing creative consultancy and ideation for Ferdinando Verderi Studio, A24 and Mythology for clients like PRADA, crime thriller Uncut Gems, Louis Vuitton, Lady Gaga’s Haus Labs and Coinbase. Further expanding and questioning my role as designer I also started working within the fields of business consultancy and design research through Carla Camilla Hjort, doing research and consultancy projects for IKEA’s future living lab SPACE10, re-evaluating funding practices for design and architecture foundation re:arc institute, and re-envisioning the cooperative supermarket model for ICA, blending the rich history of cooperatives with current technology.
Because I of my love for design and to keep myself hands on and being able to show the teams I work with I’m not just an ‘idea guy’ only I continue to take on design projects as well, working with music festival and record label Dekmantel, architecture and digital culture museum Het Nieuwe Instituut, renowned auction house Sotheby’s and ‘made in Italy’ cycle clothing label Q36.5.
➁ Present
Currently I’m working as Creative Director at WeTransfer. In this role I’m collaborating with different stakeholders across the company, acting as a bridge between marketing, product and various other departments to guide our creative brand efforts. I’m also leading our in-house creative studio brand team that consists of multiple creatives, designers, motion designers, writers and producers.
➂ Future
Being fluid, fluent and confident within multiple roles and able to exectute and lead projects from film and digital to spatial I aim to collaborate with forward-thinking brands, startups and other entities that operate with a holistic, creative approach and aspire to make a positive impact.
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